Marketing
Is there value in your USP?
If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no
August 17, 2016
Sales
How to bring real value to a B2B relationship
Business people are now looking for B2B relationships that add value and ‘cut to the chase’. They have no time for idle pleasantries and this
August 17, 2016
Sales
7 Deadly Sins of Selling
To be successful, salespeople need a healthy dose of both ego and empathy. Ego to pick yourself up after the inevitable falls and move onto
October 30, 2015