Challenging the 4P’s of Marketing

The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to include People, Process and Physical Evidence. However, the relevance and application of the 4Ps are now being questioned. Respected business publications, like the Harvard Business Review and McKinsey’s Quarterly, are …

Challenging the 4P’s of Marketing Read More »