Redefining the A-B-C of Selling

In the 1992 film, Glengarry Glen Ross, Alec Baldwin put the ‘A-B-C of Selling’ into folklore; ‘Always Be Closing’. In the movie, Blake (played by Baldwin), an aggressive ‘son of a bitch’ trouble-shooter from head-office is sent to an under-performing real estate office to motivate the sales team. His motivational approach was based on ‘fail …

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