selling

Despite all the hype that face-to-face selling is dying, building strong relationships is more important then ever. But maybe it’s just done differently… There has been a lot of discussion recently, dare I say argument, about the continued relevance of relationship selling in B2B sales. Many pundits will have you believe that in today’s ‘connected […]

To be successful, salespeople need a healthy dose of both ego and empathy. Ego to pick yourself up after the inevitable falls and move onto the next opportunity believing in yourself. Empathy to take a walk in your clients shoes and understand what real value means to them and how it can be delivered. These