The 3 C’s OF STRATEGIC B2B SALES
In this Conquer Local podcast with George Leith, we discuss three key issues that The Wentworth Prospect, a book I co-authored with Jeff Clulow and John Smibert explores. In strategic B2B sales, the need for COLLABORATION among buyer stakeholders, building CONSENSUS and accepting CHANGE are critical. Salespeople need to understand the internal politics of an organisation and the different archetypes they […]
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