Too often you will hear small business owners saying that they’re far too busy running their businesses to properly take note of what their competition is doing. As a business owner you are always going to be ‘too busy’. The reality is that competitive analysis is a far-sighted, strategic process that should not be ignored […]
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We all know that having satisfied customers is good for business. Satisfied customers are more likely to return, spend more and importantly provide referrals to help generate more customers for you to satisfy. And in today’s social media world, dissatisfied customers have a myriad of ways to tell the world of a bad experience. But
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Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on quality service. Customer satisfaction is not just about your customers feeling pleased with your business – it makes a direct impact on your bottom line. Existing customers provide most successful
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Product, Price, Place and Promotion. These have long been the 4 pillars of marketing, but are they still relevant? Putting the right product in the right place at the right price with the right promotion meant you would have the greatest chance of marketing success, does this still ring true? Focussing your marketing on the
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