Challenging the 4P’s of Marketing
The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to
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The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to
We have long known how essential listening to your customers is. The principle evolved over time and was christened ‘Relationship Marketing.’ This remains one of
Too often you will hear small business owners saying that they’re far too busy running their businesses to properly take note of what their competition
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on
We all know that having satisfied customers is good for business. Satisfied customers are more likely to return, spend more and importantly provide referrals to
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on
Concentration Risk! Not a risk with concentrating so hard your brain hurts, but the risk associated with your business being reliant on too few customers.
If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no
Product, Price, Place and Promotion. These have long been the 4 pillars of marketing, but are they still relevant? Putting the right product in the
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I do not work with individuals or organisations who do not reflect these principles.