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Home » Marketing

Challenging the 4P’s of Marketing

The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to

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February 12, 2018
Marketing
Wayne Moloney

Marketing Tip – Implementing One-2-One Marketing

We have long known how essential listening to your customers is. The principle evolved over time and was christened ‘Relationship Marketing.’ This remains one of

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July 18, 2017
Marketing
Wayne Moloney

How Competitive Analysis Helps Small Businesses

Too often you will hear small business owners saying that they’re far too busy running their businesses to properly take note of what their competition

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July 10, 2017
Customer Service
Marketing
Wayne Moloney

Quality Customer Service is the Key to Your Success

Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on

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April 8, 2017

Measuring Your Customer’s Satisfaction

We all know that having satisfied customers is good for business. Satisfied customers are more likely to return, spend more and importantly provide referrals to

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January 7, 2017
Marketing
Wayne Moloney

Why Quality Customer Service Is The Key To Your Success

Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on

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November 29, 2016
Finance
Wayne Moloney

The Risk of Too Few Customers

Concentration Risk! Not a risk with concentrating so hard your brain hurts, but the risk associated with your business being reliant on too few customers.

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November 1, 2016
Marketing
Wayne Moloney

Is there value in your USP?

If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no

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August 17, 2016
Marketing
Wayne Moloney

Are the 4 P’s of Marketing Still Relevant?

Product, Price, Place and Promotion. These have long been the 4 pillars of marketing, but are they still relevant? Putting the right product in the

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November 4, 2015
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