Challenging the 4P’s of Marketing
The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to
February 12, 2018
Marketing
Marketing Tip – Implementing One-2-One Marketing
We have long known how essential listening to your customers is. The principle evolved over time and was christened ‘Relationship Marketing.’ This remains one of
July 18, 2017
Marketing
How Competitive Analysis Helps Small Businesses
Too often you will hear small business owners saying that they’re far too busy running their businesses to properly take note of what their competition
July 10, 2017
Marketing
Quality Customer Service is the Key to Your Success
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on
April 8, 2017
Measuring Your Customer’s Satisfaction
We all know that having satisfied customers is good for business. Satisfied customers are more likely to return, spend more and importantly provide referrals to
January 7, 2017
Marketing
Why Quality Customer Service Is The Key To Your Success
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on
November 29, 2016
Finance
The Risk of Too Few Customers
Concentration Risk! Not a risk with concentrating so hard your brain hurts, but the risk associated with your business being reliant on too few customers.
November 1, 2016
Marketing
Is there value in your USP?
If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no
August 17, 2016
Marketing
Are the 4 P’s of Marketing Still Relevant?
Product, Price, Place and Promotion. These have long been the 4 pillars of marketing, but are they still relevant? Putting the right product in the
November 4, 2015