The 4Ps – Product, Place, Price and Promotion – appear in every marketing textbook, and have even been expanded to 7Ps by some marketers to include People, Process and Physical Evidence. However, the relevance and application of the 4Ps are now being questioned. Respected business publications, like the Harvard Business Review and McKinsey’s Quarterly, are [...]
We have long known how essential listening to your customers is. The principle evolved over time and was christened ‘Relationship Marketing.' This remains one of the most successful ways of growing a lasting relationship with your customers. Relationship Marketing is the trending principle in the business circles. Marketers and small business owners are being advised [...]
Too often you will hear small business owners saying that they’re far too busy running their businesses to properly take note of what their competition is doing. As a business owner you are always going to be ‘too busy’. The reality is that competitive analysis is a far-sighted, strategic process that should not be ignored [...]
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on quality service. Customer satisfaction is not just about your customers feeling pleased with your business – it makes a direct impact on your bottom line. Your marketing and advertising may [...]
We all know that having satisfied customers is good for business. Satisfied customers are more likely to return, spend more and importantly provide referrals to help generate more customers for you to satisfy. And in today’s social media world, dissatisfied customers have a myriad of ways to tell the world of a bad experience. But [...]
Success in business is rooted in consistent, high quality service. The reason for this is that you won’t achieve customer satisfaction if you’re short on quality service. Customer satisfaction is not just about your customers feeling pleased with your business – it makes a direct impact on your bottom line. Existing customers provide most successful [...]
Concentration Risk! Not a risk with concentrating so hard your brain hurts, but the risk associated with your business being reliant on too few customers. For many businesses, once they win the first BIG deal there is a feeling of excitement and achievement. You’ve finally got that deal that will deliver the revenue you have [...]
If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no longer be unique. And what’s more, your customers don’t care. In today’s business world, ‘unique’ is not only difficult to define and explain with any level of credibility, it has [...]
Product, Price, Place and Promotion. These have long been the 4 pillars of marketing, but are they still relevant? Putting the right product in the right place at the right price with the right promotion meant you would have the greatest chance of marketing success, does this still ring true? Focussing your marketing on the [...]
