Wayne Moloney

Marketing Tip – Implementing One-2-One Marketing

We have long known how essential listening to your customers is. The principle evolved over time and was christened ‘Relationship Marketing.’ This remains one of the most successful ways of growing a lasting relationship with your customers. Relationship Marketing is the trending principle in the business circles. Marketers and small business owners are being advised

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Why Small Businesses Also Have To Think About Disaster Recovery

If you’re a small business owner who thinks that planning for disaster recovery is for the big corporations, think again! Research from U.S.A and U.K. shows those disasters causing disruptions of operations for ten days or more or a total loss of data result in less than 10% of small businesses actually surviving. Some limp

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