If you are trying to work out your Unique Selling Proposition, STOP! By the time you have it defined, whatever ‘it’ is, ‘it’ will no longer be unique. And what’s more, your customers don’t care. In today’s business world, ‘unique’ is not only difficult to define and explain with any level of credibility, it has […]
Is there value in your USP? Read More »
Business people are now looking for B2B relationships that add value and ‘cut to the chase’. They have no time for idle pleasantries and this is great news for those in sales who know how to bring real value to a relationship. In B2B sales, a relationship is both personal and professional, and ultimately it
How to bring real value to a B2B relationship Read More »
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